3 strategies for influencer engagement

Business
Thinking about engaging influencers? Building trust and rapport with influencers can lead to long-term partnerships that benefit both parties and contribute to the association’s overall visibility and reputation within the industry. (Image courtesy of tumsasedgars)

Engaging with industry influencers can exponentially enhance your association’s prominence and credibility. Here are three strategies:

1. Partnering and collaboration: Forge robust alliances with pivotal industry influencers through collaborations. Featuring them in events, webinars or co-created content amplifies your outreach, tapping into their network.

2. Influencer takeovers and guest content: Grant influencers control over your platforms to share insights. This not only heightens visibility but showcases a commitment to diverse value provision, emphasizing alignment with your mission.

3. Recognition and awards: Celebrate influencer contributions through awards. Accolades strengthen relationships and garner promotion, magnifying visibility.

For meaningful influencer engagement, prioritize authenticity and mutual benefit.

Colleen Lerro GallagherOnWrd & UpWrdThe Association 100